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Jae-Sin, Oh
- The Effects of Consumers’ Beliefs about TV Home Shopping Advertising on Attitude and Purchase Intention
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Authors
Oh Jae-Sin
1,
Jeong Dae-Yul
2
Affiliations
1 College of Business Administration, Gyeongsang National University, 660-701, KR
2 Department of MIS, Gyeongsang National University, 660-701, KR
1 College of Business Administration, Gyeongsang National University, 660-701, KR
2 Department of MIS, Gyeongsang National University, 660-701, KR